Paul Mitchell Platinum Blonde Purple Shampoo 300ml

Gentle enough for everyday use, Platinum Blonde Purple shampoo brings out the best in blonde, highlighted, grey or white hair

• Its violet hue banishes unwanted bronze tones in naturally light hair colors and highlights, while conditioning ingredients add moisture and intensify shine
• Purple pigments help neutralize yellow and orange tones, cooling the brass hue and eliminating warmth
• With refreshing cucumber-melon fragrance with soft floral notes
• Safe for hair color, Vegan, Paraben free, gluten free

Tips for applying:

• The use of Platinum Blonde Purple shampoo is an essential step in hair preservation and can be used on all blonde hair, even darker shades with highlights and balayage, to eliminate brassiness and increase vibrancy
• Massage into wet hair, let it stay on the hair for 1-5 minutes
• Rinse thoroughly and repeat if necessary
• For best results, follow along with Platinum Blonde Conditioner and Platinum Blonde Toning Spray